We run paid campaigns that hit profitable ROAS, not vanity clicks.
Meta and Google, run from first ad to monthly report: structure, targeting, budgets, creative testing and tracking that proves every reported number traces to a real sale.
Part of the full Stravax AI marketing department, not a standalone tool.
What performance marketing means here
Performance marketing is paid advertising held to a profit standard, not an engagement standard. We build, launch and optimize Meta and Google campaigns against one question: did the spend return more than it cost. Clicks, reach and impressions are diagnostics along the way. The scoreboard is ROAS, cost per purchase, and net revenue. Everything we touch in the account is in service of that, from how the campaign is structured down to which creative gets the next dirham of budget.
Meta and Google, both platforms run by one coordinated team.
Judged on ROAS, CPP and net revenue, not vanity metrics.
From brief to live in days, there is no agency queue to wait in.
Why most UAE ad accounts leak money
Most UAE e-commerce brands have seen a 3x to 5x ROAS month and could not repeat it. The usual reason is not the audience, it is the plumbing: messy account structure, budgets spread too thin to learn, creative that never gets tested in a structured way, and tracking that double-counts or undercounts so nobody trusts the numbers. When the data is wrong, every optimization decision after it is a guess. We fix the foundation first, then scale what the data proves works.
Inconsistent ROAS usually means broken structure or broken tracking, not a bad product.
Thin budgets across too many ad sets stop the platform from ever learning.
If the conversion data is wrong, scaling just multiplies the mistake.
Diagram comparing two ad-account structures. On the left, a leaking account: many thin, scattered ad-set lines spray budget outward without ever converging on a purchase. On the right, a clean structure: a concentrated funnel channels impressions down to clicks and then to a single glowing purchase node, the connecting lines thickening as they descend.
Our method: structure, test, scale, prove
We run the account on a repeatable loop, the same one that runs our live e-commerce accounts. No reinvention each month, just disciplined execution and honest measurement.
Account audit and structure
We rebuild campaign and ad-set structure so budgets concentrate where the platform can actually learn.
Targeting and budget
We set audiences and budgets to the platform's strengths, then let the system optimize rather than fighting it manually.
Creative testing
We ship structured creative variations, two bodies and two headlines per ad, and let data pick winners instead of opinions.
Tracking and attribution
We verify pixel, server-side events and conversions so every reported sale is a real one.
Scale and report
We pour budget into proven winners and send a monthly deck: what was spent, what it returned, what changes next.
What a performance marketing engagement covers
A flat list of the work inside this service:
- Meta Ads (Advantage+, prospecting, retargeting)
- Google Ads (Search, Performance Max, Shopping, Demand Gen)
- Campaign structure and account architecture
- Audience targeting and budget allocation
- Creative testing frameworks (static and video)
- Conversion tracking and CAPI / server-side setup
- Attribution and conversion-data health checks
- Landing page and funnel conversion review
- Monthly performance reporting deck
Numbers from live accounts, not a pitch deck
The method below is what produced these results on real e-commerce accounts operated by this team, anonymized for client confidentiality and platform-reported. Same OS, same loop, different verticals.
Questions, answered.
Do you run both Meta and Google Ads?
Yes. Both platforms are run by one coordinated team on the same OS, from campaign build and creative through to tracking and the monthly report. Running them together means budget and learnings move between channels instead of sitting in two disconnected agencies.
What ROAS can you get for my brand?
We will not promise a number before seeing your account, because honest ROAS depends on your margins, offer, pricing and current tracking quality. On live UAE e-commerce accounts this team has delivered 10.2x on Meta and 9.6x on Google (platform-reported). The free audit gives you a grounded read on what your account can realistically reach.
Why is my current ROAS inconsistent month to month?
The most common causes are account structure that spreads budget too thin to learn, creative that is not tested in a structured way, and tracking that miscounts conversions so optimization decisions are made on bad data. We audit all three first, because scaling on a broken foundation just multiplies the problem.
How fast can campaigns go live?
Typically within days of onboarding, not weeks. There is no agency queue: once we have access to your accounts and your brand truth is loaded, the OS moves from brief to live fast. Tracking verification happens in parallel so the first numbers you see are trustworthy.
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